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4EG Announces Expansion into Naples, Florida, with Opening of Beeline

Cincinnati-based hospitality company Four Entertainment Group (4EG) is excited to announce its venture into the bustling market of Naples, Florida, with the third iteration of Beeline, an upscale cocktail bar set to become the newest hotspot in the thriving Mercato mixed-use destination.


Beeline will be located at 9115 Strada Place, Suite 5155, Naples, Florida 34108. Offering patrons a unique blend of craft cocktails, ales and spirits, the drinks-only concept will occupy an impressive 4,000-square-foot space next to Southern Tide at Mercato, which is leased and managed by North American Properties – Atlanta (NAPA).


4EG is well known in the hospitality industry with more than 25 bars and restaurants throughout the Midwest, including aliveOne, Igby’s, Keystone’s Mac Shack, Rosedale, The Roosevelt Room and The Stretch. The company was founded in 2007 by four partners, Ben Klopp, Bob Deck, Dan Cronican and David Halpern.


The Beeline concept first opened in Columbus’ Easton Town Center in January 2020. In September 2021, the group opened a second Beeline at Newport on the Levee in Newport, Kentucky, another development owned and managed by NAPA. The Mercato project will be 4EG’s first venture into the southwest Florida market.


“We are thrilled to bring Beeline to Naples and to become a part of the Mercato community,” said Bob Deck, managing partner at 4EG. “We’ve established a strong relationship with North American Properties with Beeline at Newport on the Levee, and we look forward to becoming a staple in the Naples nightlife.”


With stylish decor, dramatic wallpaper and ornate light fixtures, Beeline aims to define the Naples social scene. The bar will also dedicate a portion of space to outdoor patio seating.


Ben Klopp, managing partner at 4EG, stated, “Mercato, with its vibrant atmosphere and variety of offerings, provides an ideal setting for Beeline. As 4EG continues to expand its footprint, the decision to enter the Naples market underscores our commitment to enhancing neighborhoods by providing exceptional hospitality experiences.”


The company has selected general contractor CORE Resources, Mark Bredemeier of KBA Architects, and interior designer Corey Rineair for Beeline’s buildout. Construction [BJ1] is slated to start this summer. The bar anticipates opening by the end of the year.


“4EG has been phenomenal to work with over the years and we are absolutely delighted to expand our partnership with the opening of Beeline at Mercato,” said Adam Schwegman, NAPA executive vice president of leasing. “The bar has performed exceptionally well at Newport on the Levee, and we have no doubt it will bring the same type of energetic experience to the Naples market.”


For more information about Beeline and 4EG’s expansion into Naples, visit foureg.com.


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About 4EG

Founded in 2007, Four Entertainment Group, (4EG), was formed to produce a powerful synergy to its thriving unique bars and restaurants. 4EG partners Ben Klopp, Bob Deck, Dan Cronican and David Halpern use their experience in nightlife and the hospitality industry to produce locations that focus on exceptional friendly service and superior quality of lighting, music and décor. For more information about 4EG, visit www.foureg.com.


About Mercato

Mercato is a 14-year-old mixed-use destination featuring 315,000 square feet of Main Street-style retail, dining, and entertainment along Southwest Florida’s Gulf Coast. Mercato is anchored by Alamo Drafthouse Cinema, Nordstrom Rack and Whole Foods Market. In addition, it is home to more than 20 notable restaurants, including The Capital Grille and premier nightclub Blue Martini as well as over 40 prominent retailers such as ULTA Beauty, Tommy Bahama, Southern Tide, Sur La Table, and Warby Parker. Conveniently located off US 41 at Vanderbilt Beach Road in the heart of Naples, Mercato is managed and leased by North American Properties – Atlanta (NAPA). To learn more, visit ExperienceMercato.com.

Media Contact:

Saijal Andreadis Ryan

Marketing Director

Four Entertainment Group

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